Eth301

TUI UNIVERSITY

Timothy Allen

ECO201-Microeconomics

Module 1 SLP

Dr. Michael Powers

For the series of the session long projects for this course this term I choose to do my evaluations and observations on the company that many of us across the nation have grown to love. Their golden arches serve as a gateway to hamburger heaven, where “I love it” is truly embellished and billion and billions of people have ordered and eaten there. McDonalds, is somewhat like baseball is for some older folks, Americas past time, but only that McDonalds has surpassed the baseball scene and is still very popular among the general society, offering low prices and quality food.

McDonalds is a food service provider. McDonalds has operated with an excellent strategy since their start in the 1940’s in order for them to gain a larger market share and to increase the value to the shareholders. They have put special emphasizes in areas that increase their productivity and profit margins. These areas include speed, standardization, quality, and affordability. They have pulled into the forefront of the competition by using these factors. The McDonalds Corporation has conducted various researches on the market and also conducted surveys to find out what their customers want. Many customers enjoy the fact that the company offers speedy service, and quality affordable meals. The McDonalds corporation is dedicated to the promise that they will provide “fast, friendly and accurate service” (McDonalds Worldwide). They also came to the realization that there are targets that need to be in place so that they are able to measure the performance of their food facilities across the world. In order for a corporation to offer quality products and superior customer service to their customers it requires for the company to operate efficiently and the McDonalds Corporation embodies these values and processes.

There are many costs that are associated with starting and maintaining a franchise...