Case Analysis of Csr

We derived that the concept of Corporate Social Responsibility (CSR) and the lack of CSR such as denial of donation and reluctance in considering his employees through Scrooge case. In Scrooge case, Scrooge treated his employees and nephew very severely. One day, his partners visited Scrooge and showed the past, present and future of Scrooge. After Scrooge watched his whole life, he regretted his severe behaviors and treated his neighborhood very kindly, for example, donating to poor children and increasing the wage of employees. In reality, there are some corporations which behave as Scrooge when he didn’t notice his life. They don’t regard CSR as an important thing. In our paper, Shell, Bren Spar and Yukijirushi Corporation (Snow Brand Milk Products) are the two examples of the firms neglecting to perform CSR. Their negligence on CSR brought them a lot of negative effects socially and economically. So, a leader of the company should exert lots of effort to perform CSR. However, before we stress the importance of exerting effort to perform CSR, we have to define what the appropriate range of CSR is. The appropriate range of CSR is different among scholars. There was a famous economist named Milton Friedman and there have been a number of other scholars and CEOs who have different ideas such as Archie Carroll, John Mackey and Peter Drucker. They stated their own opinions about the appropriate range of CSR. What we regard as right is expanded form of CSR, which means company should focus not only their profits and costs but also their social image or reputation given by customers. This is because expended CSR could be very helpful to get a good reputation and a good reputation is helpful to maximizing profit. The two examples of good CSR are The Body Shop case and TOMS Shoes. These companies utilized the CSR very well and got a lot of benefit both economically and socially.

However, many companies cannot be socially responsible because of their capital...