Business

Week 4: Career and Company Research

Template and Grading Rubric

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This document contains the template you will use to complete this assignment. Save the file by adding your last name to the filename (e.g. Week4_Career_Company_Research_Template_Smith.docx). Be sure to proofread and spell check your work before you submit it.

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A grading rubric is also available at the end of this document.

There are TWO parts to the Career and Company Research assignment.

Part 1: Complete the table below and link your one-, two-, and five-year goals (recall that you identified these in the Week 2 Self-assessment Assignment) to specific company research. You can also use employers you identified in the Week 2 assignment if you wish. (50 POINTS)

GOALS | One-year Goal | Two-year Goal | Five-year Goal |

| | | |

EMPLOYERS | Employer of Choice for One-year Goal | Employer of Choice for Two-year Goal | Employer of Choice for Five-year Goal |

Name, location(s), contact information | | | |

Products and/or services | | | |

Number of employees | | | |

Annual sales/profits/growth for the past year | | | |

Potential for growth of the firm and the industry as a whole | | | |

Major competitors | | | |

Mission and/or vision statement | | | |

Reputation | | | |

Part 2: What is your personal marketing strategy; i.e., what do you plan to do to ensure you achieve your goals? (Some questions you might reflect on in your response include: How will I penetrate the hidden job market? How will expand my professional network? Are there skills I need to be working on to be more competitive as a candidate? How will I track my job search? What resources can I use to help me in my job search and how I often should I be contacting them? How will I ensure my resumé and other job-search tools stay current? Where will I look for job leads? How will I hone my...