Managerial Decision Making

MGT 600 – Business Research for Decision Making

Debbie Curry

American InterContinental University

January 12, 2012

Abstract

In this paper I will be discussing the comparisons and differences between formal research and business proposals. I will also discuss examples of the potential each of these topics has in comparison with the other. We will also take a look at whether or not organizational learning can be measured as a predictor of operational strategic management. As we discuss this hypothesis statement, I will conduct a literature review utilizing the elements suggested in the Sekaran textbook. In this Literature Review, we will focus on the most applicable results described in recent research articles which support this hypothesis statement.

Managerial Decision Making

Part I

Over the years, there has been a lot of confusion between formal research and business proposals. While these two topics may seem similar, they are different from each other in many ways. As a matter of fact, many people confuse the two types of research, because when you mention the mere word of “research”, you automatically think about a single topic of object to search for information on or learn how a specific object functions. Research is actually the method of discovering resolutions to a question after a detailed and comprehensive examination and review of the specific aspects related to the subject (Sekaran & Bougie, 2010). Formal research is conducted when the researcher gathers most important information straight from the marketplace by utilizing both the quantitative and qualitative research methods (Advertising Glossary, 2006). In other words, when a person conducts formal research, they are going to the main source and pulling any and all information related to their subject. In business research, the researcher takes a broader look at the problems related to their topic and analyses each step as a means of collecting any relevant information to...