Submitted by: Submitted by

Views: 197

Words: 698

Pages: 3

Category: Business and Industry

Date Submitted: 09/25/2012 05:08 AM

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Case Outline

1. Introduction – 4 -6 sentences

2. Industry overview – 5 – 7 or more sentences giving the overview of the industry, trends, etc. Current industry that they are in.

3. Competitor Matrix – 3 – 5 (or more as needed) competitors compared on 7 – 9 (or more as needed) variables to show the full range of differences/similarities. Focus on the companies that would be their competitors in the NEW plan.

4. Models – 2 for mini case, 3 for full case.

5. Trends – 2 – 3 trends per proposal. These are facts and info that will help defends your proposal. Information not currently from the industry they are in – the opposite of the industry overview.

6. Proposal: if everything else was lost, this page will highlight all of the important information from the rest of the paper to explain the concept and defend your proposal. Include any negative info you find and discuss how you will mitigate it.


Dunkin' Donuts is an America’s doughnut and coffee retailer founded in 1950. It’s a leading company in the F&B(food and beverage) industry of the world as the company has more than 10,000 restaurants ( 6700 in the United States) in 32 countries worldwide. Its star products are originally doughnuts, bagel and muffin categories as it has more than a thousand of donut varieties, however, it also gains a huge success on coffee sales, which nowadays has become more than 50% shares of its business. In the last year, Dunkin' Donuts' global system-wide sales were $6 billion.

Industry overview

The food and beverage industry, which comprises food production, distribution, retail and sale was valued at $5.7 trillion USD in 2008. The industry is one of the major contributors to growth of all economies and has historically witnessed consistent growth. The industry is expected to increase at a compound annual growth rate of 3.5 percent to $7 trillion USD by 2014. Additionally, the industry is highly fragmented and the top few players—Nestlé, Kraft Foods,...