Devry University Psych 110 Week 3 Homework

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Week 3: Learning, Memory, and Intelligence – Assignments

ReadingChapter 6: LearningChapter 7: MemoryChapter 8: Thinking, Language, and IntelligenceHomeworkAnswer “Critical and Creative Thinking Questions” #2 on page 169, #5 on page 195, and #1 and #6 on page 223.Your answers will be graded using the following guidelines (each question is worth 15 points): * 15 points - clearly and fully addressed the question posed.  Answer reflects critical thinking.  Answer is fully and clearly explained. * 12 points - answer addresses question posed, but it is not completely developed or the critical thinking is not fully explained.  (I.e. answer is essentially accurate, but too brief; critical thinking is not clearly shown)  *  9 points - answer is incomplete and/or not well reasoned *  6 points - question is attempted, but answer is wrong / reasoning is faulty. *  Additional points can be deducted for poor spelling and grammar. Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these Step-by-Step Instructions or watch this  Dropbox Tutorial.See Syllabus/"Due Dates for Assignments & Exams" for due date information.Discussions * Learning (graded) * Memory (graded) * Q & A Forum...for your questions and comments (not graded) |

Week 3: Learning, Memory, & Intelligence - Lecture

Classical Conditioning | |

Classical conditioning is all around you. Prejudices, phobias, advertising influences, and politicians' messages are all examples of classical conditioning. How does it work? In the case of advertising, you may note that advertisers will often pay huge sums of money to athletes and celebrities to advertise products. As public figures, we associate certain positive qualities with them. By repeatedly pairing the athlete/celebrity (unconditioned stimulus) with the product (neutral stimulus), people begin to associate the qualities of the celebrity or athlete...