Daimlerchrysler Case Study

Submitted to Dublin Core Global Corporate Circle

December 2005

Information in this case study was provided by Jennifer Kujawa who is responsible for Metadata

Integrity and Standards for DaimlerChrysler Digital Asset Management. For further information,

please contact Ms. Kujawa at jek75@daimlerchrysler.com.

Several internal DaimlerChrysler groups use Dublin Core as their metadata standard, including

the corporate library, interactive communication groups working with brand to consumer web sites,

training groups using SCORM (Sharable Content Object Reference Model) as an eLearning standard,

and Human Resource groups responsible for maintaining corporate web sites.

The Accelerated Digital Asset Management project specifically has applied Dublin Core at a very high

level, that is, at the data dictionary level. It has not been implemented at the database level, where

perhaps the greatest benefits of the standard would be realised through indexing and system

integrations.

An application that currently maps to Dublin Core is SCORM. Most education and eLearning groups at

DaimlerChrysler use SCORM as a standard to ensure metadata is compliant with requirements.

SCORM is an application that is easily embraced by most groups because of its metadata tagging the

compliance auditing process is automated.

Currently a standardised project methodology and deliverables templates are used to help gather

metadata requirements for involved groups. This method is based primarily on paper documentation. It

proves to be helpful for project managers when they are gathering metadata. However, it is not an

efficient or effective means to manage metadata, since it involves referencing voluminous numbers of

documents. As a result, automating this process to provide a centralized view of all project metadata is

being investigated. As this endeavour becomes successful, it will offer expansion potential to the entire

corporation.

DaimlerChrysler...