Being Green, What Else?

Abstract

This paper was intended to understand the green engagement of a big international company such as Nespresso, operating in its logistic management, by using theory as the green logistics.

Specifically, we want to focus and then analyze on three major parts of the supply chain, the sourcing, packaging and transport.

Our major goal on this paper is to determine if the currently strategy is efficient around the different countries Nespresso have a business with.

Our research question is, “how does an international company such as Nespresso dealt with green engagement on its logistics management in the last ten years?”

As a conclusion we discuss about the future issues for Nespresso, what they did right or wrong in some specific parts as sourcing, packaging & transport .

We also discuss how big companies influence the whole market on being green and the consequences on their images.

Keywords could be, Nespresso, Green engagement, Green logistics.

Table of content

Introduction4

Methodology5

Research aim5

Theoretical framework6

Green logistics6

Green sourcing9

Green packaging10

Green transport10

Analysis 11

Sourcing part: Sourcing, being worldwide sustainable11

Packaging part: From bean to cup14

Transport part: The supply chain16

Conclusion19

List of references21

1. Introduction

In this paper, we will study how a Swiss company, Nespresso developed and implemented a green and sustainable supply chain. Nespresso has made significant changes since 2003. The organization successfully started up a system of sustainable development, called the Ecolaboration in the entire organization. The change was led by the services of a consultancy agency named Goodbrand1, which allowed Nespresso to have an outside perspective on how to work on the green environment. And created a vision of how to build up a green supply chain.

Drawing on theory as the green logistics, the environmental program of a company is becoming essential if it...