Coporate Strageties

Assignment 2: Competitive Strategies

By: XXXXXX

BUS 508

Strayer University

Assignment 2: Competitive Strategies

Due Week 4 and worth 160 points

Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well-known pair of competitors.

Write a three to four (3-4) page paper in which you:

Determine how each corporate culture differs from the other.

PepsiCo offers excellent opportunity for early responsibility and a culture that encourages initiative, risk taking and access to decision makers," says one insider. The company has a "professional but fun" corporate culture in which employees are "free to pursue their goals" without "the burden of excessive structure." The "casual" and "collegial" environment is headed by senior management "eager to hear the questions and ideas" of their more junior colleagues. Pepsi "is also a company of candor and reality." PepsiCo is into "diversity - they welcome and actively recruit people of color and give them early opportunity for advancement."

Diversity is at the heart of Coca Cola business. They strive to create a work environment that provides all our associates equal access to information, development and opportunity. By building an inclusive workplace environment, we seek to leverage our global team of associates, which is rich in diverse people, talent and ideas. We see diversity as more than just policies and practices. It is an integral part of who we are as a company, how we operate and how we see our future.

As a global business, our ability to understand, embrace and operate in a multicultural world -- both in the marketplace and in the workplace -- is critical to our long-term sustainability and, specifically, impacts our ability to meet our 2020 Vision People goals. The main difference between Coke and Pepsi is their...