Home Solar Power

Home Solar Systems to Be an Option for Honda

Summary: Honda is offering a different type of deal to inspire customer loyalty. They partnered up with Solar City, a residential and commercial installer, to offer their customers home solar systems at very too little no cost. Honda is financing millions into it but also as an aim to help promote its environmental concerns. They think it could help open doors to more solar leasing companies, which have been very minimal. Solar City is hoping to gain many more customers through Hondas promotion and help. Their gaining a broader customer base and one that is potentially environmentally cautious. Whether or not their partnership will prove to be successful is still to be seen but it is definitely a foot in the right direction and has potential to do very well. They hope the project will lead to integrating solar power as well as electric recharging for its customers. Executives see more promise in cutting carbon emissions through solar power than electrical vehicles it would sell.

Key Points:

* New way to gain customer loyalty

* Aim to provide its environmental concerns

* Help promote solar leasing companies

* Hopes to integrate solar power and electric recharging

Relevance to Class/ Analysis: This article has relevance to this class because it focuses on ways to promote its customer base through environmental concerns. It is innovating to help the solar companies gain a broader customer base. Honda is trying to find ways that are appealing and desirable for the customers as well as being successful as a sustainable, environmentally cautious business. They do not know that this partnership with definitely succeed but they are taking steps to try things and out become more and more sustainable as well as inspire their customers to do so as well. I think this approach is a good way to really make customers more aware of the options they have as well as it being an environmentally good decision. Although...