Course: Management Info Systems (Cis 310)

Café Mas

Written By: Jason Groller, Lisette Andrade,

David Joseph, Jose Soto,

and Juan Serrano

Instructor: Monique Herard

Course: Management Info Systems (CIS 310)

Due Date: Week 9

Intro / Company Description

 Have you ever wanted to feel at home somewhere? What is at home? If to you, its place you can hang out with friends, relax, eat good food and, of course for many of us, play some games, Café Mas is home!  Café Mas is not only a quick fast food restaurant with many arcade games, but also a home away from home for students after school.  The arcade is leased out to outside vendors who have control over what arcade games are placed there.  As far as the café, we have a menu targeted toward the students of the surrounding schools. Café Mas is centrally located around many nearby schools. It's location is an important part of its success since it will be relying for the most part on the student population which will generate the major part of its revenue. Its accessibility to students is one of the keys to how we will attain customer retention. Its location is very convenient for students because they can easily walk to our cafe before or after class. One of the main purposes of Café Mas is to lead students towards the right path, reduce criminal activity in rough neighborhoods and keeping students out of trouble.  Café Mas may seem like an easy company to keep up with the fun atmosphere it projects, but have to deal with competitive forces, keep up with business processes, address any issues that arise, and incorporate technology into the business in order to continue being successful. 

Competitive Force Model

            The first task Café Mas has to deal with will be structuring itself around Porter’s Five Competitive Forces: Competition, Substitute Products, New Market Entrants, Suppliers and Customers. Our competition is any other coffee shop, or restaurant, specifically around the schools and students we are marketing to. Due to the fact that...