Tim Hortons Business

Products:

The product line includes premium coffee, espresso-based hot and cold flavoured speciality cappuccinos, lattes, specialty teas, home-style soups, fresh sandwiches, and fresh baked goods. The company also sells products such as coffee packets, Christmas hampers and coffee machines through its franchise chain and online. Customers have increased demand for more ethnic cuisines including Asian, Latin American and Middle Eastern. In 2011, several “specialty bagels” introduced to cater more to the ethnic tastes of the customers, For catering health conscious customers, Tim Hortons has introduced low fat muffins, low fat bagels and Yogurt & Berries to the menu. In the U.S. the Flatbread Panini was introduced. Tim Hortons has recently introduced Single serve cup on the Tassimo platform by Kraft. The company expects that the single serve sales will be expanded to include other brands, including Keurig, which is the single serve market leader in the USA.

Services

The majority of Tim Hortons locations are open 24 hours a day and guests have the option to eat in, take out, or use drive-thru. By doing this, Tim Hortons aims to enhance the convenience for guests and gain a loyal customer base in their urban market. Tim Hortons enjoys outstanding customer loyalty by offering superior food and beverage quality and premium coffee, variety, and consistency in a convenient and friendly environment and to highlight this, more than 40.0% of its Canadian customers visit Tim Hortons restaurants four or more times per week. Coffee-serving restaurants are racing to entice customers – and keep them lingering and spending – with lucrative specialty brews, free Wifi and discounting in an increasingly crowded field. The reason for the jockeying for customers is evident: Coffee is the single top item that is being purchased in restaurants, NPD says. As a result, restaurateurs from McDonald’s to Subway and Starbucks Canada are beefing up their breakfast menus to lure more...