Environmental Pollution in the Uae

1-The chapter describes different marketing orientations .Discuss the applicability of each to Avon's international operations?

There are five marketing orientations described in this chapter which are production, sales ,customer, strategic marketing together with social marketing .

Concerning the first one which is the production orientation we find that Avon has verified its products so as to satisfy the different needs of its customers throughout the world .When Avon decided to distribute its products out of the United States it entered the Canadian markets in a focus on sales orientation.

By looking at Avon today we find that it applies the aspects of customer and strategic marketing together with social marketing in its global strategy .Avon is modifying its products continuously so as meet the specific needs of its customers throughout the world ,it also modifies its distribution channels as a part of its overall strategic marketing orientation .It has to be remembered that Avon is adopting special programs such as fighting breast cancer and domestic violence .

2-Why is Avon so much more dependent on its foreign operations than on its home (U.S) operations?

-Avon forecast a slow growth potential in the U.S market, because there is virtually no remaining untapped market for cosmetics, fragrances, and toiletries.

-To grow rapidly in the United States would mean taking sales from competitors and the U.S. beauty market is very competitive

-Avon preferred to put emphasis on less competitive markets

-Avon noticed that the population of the US is just 5% of the overall world population

-Avon noticed that there are some changing socioeconomic trends that might have negative impacts on its sales

3-Discuss socioeconomic and demographic changes that could affect Avon?

The U.S. women entered the workforce full time the thing that made them less respective to door-to-door salespersons and that affects Avon negatively .

Another thing is that The sales...