Proctor and Gamble: Pampers

Proctor and Gamble owns two brands of diapers, Pampers and Luvs. Pampers brand began in the 1960s as a result of a chemical engineer named, Victor Mills, invented the disposable diaper. Mills actually began working on the project in the 1950s, while testing the product on his own grandchildren. When the 1960s came, Proctor and Gamble pushed the product into department stores, supermarkets, and drug stores. (Pampers, 2012) So for more than forty (40) years, Pampers has provided diapers, training pants, and wipes for the millions of babies throughout the United States, and other countries as well. (Gamble, Pampers, 2012) They also have other products such as shampoo, hand soap and body washes.

4 Ps

As business, people and technology evolve it only seems right that marketing principles would change. Product, price, promotion, and place evolved to encompass a more holistic marketing approach people, processes, programs, and performance. The people principle focuses on having good employees. “Marketing will be only as good as the people inside the organization.” (CITATION) Consumers are another integral aspect of this principle, in that marketers must relate to consumers as people and understand their lives in a generalized way. Marketers are challenged with understanding the process a consumer goes through to make a decision to purchase a particular product. The second principle involves, selecting and implementing processes that will guide the company’s activities and programs that will lock in current consumers – company relationships and open up opportunities for new consumer relationships. Investing in marketing research, advertising through vast medias such as, television commercials, the internet, interactive TV, and warranties are some of the processes Pampers uses in their marketing. The third principle is programs and involves the firm’s consumer directed activities. Pampers have implemented a number of programs aimed at drawing in new consumers...