Qnt 561 Business Research Paper

Business Research Methods Part One

QNT/561

January 22, 2013

Business Research Methods Part One

There are elements essential to individuals conducting a research; such as theory, determination of an appropriate design, collection, analysis of data, and revising the theory in question based upon results. Team B of QNT 561 developed a research design and question for the Toyota automobile industry electronic accelerator pedals sticking while causing deaths and recalling 7.43 million vehicles worldwide (MSNBC, 2012). In addition, the team will define the problem, describe its characteristics, and identify a sample design used for collecting data.

Launched in 1933 as an apportionment of the Toyota Automatic Loom Works, Ltd., and encompassed as the Toyota Motor Company, Toyota is one of the largest automobile companies in the world and is the most outsized Japanese automobile producer (Toyota Motor Company, 2012). Although Toyota is one of the largest automobile companies in the world, the company is experiencing malfunctions in the sticking accelerator pedal of its Prius and several other hybrid cars that could associate the malfunction to the vehicle’s complicated electronic system. Though Toyota has many vehicles with accelerator pedals that stick, Team B poses the research question, “why does the accelerator pedals of Toyota vehicles suddenly stick”?

Research Design and Characteristics

A research design is the method researchers use to investigate, gather information, and produce results. Although there are numerous design types, the three most important ones are exploratory, descriptive, and causal (Cooper & Schindler, 2011). To answer the question why the accelerator pedals of Toyota vehicles are sticking, Team B will use the exploratory method. This method is useful when researchers have no idea of what lies ahead during the study. It can also save time and money if the problem is not as important as first thought, therefore...