Essay #2

Nick Tillery

Case Study: Can Research Rescue the Red Cross

Discussions Questions:

1. If you had been McLaughlin or Decker, what research would you want done?

I would want research done on these topics: How to handle natural/catastrophic disasters in the first week (7days). Disasters like Hurricane Sandy/Katrina, September 11th, and Tsunamis or any other disasters that take place. This will help with the frustration among the American population who have/had felt helplessness to respond in a timely manner during these times of horrific tragedies.

2. Create the management-research question hierarchy for the research you think might help the Red Cross make decisions related to public relation efforts and future advertising soliciting donations.

Management Questions

* How can we produce the proper advertising structure for donors by sticking to Red Cross Guidelines?

* How can we upsurge the initial response efforts efficiently?

Research Questions

* What advertising exist now and how effective are they?

* How can management eradicate the undesirable effects of the distribution of fund distributions?

* Should we evaluate the pros and cons of older and present advertising campaigns?

* Should we re-examine how the Red Cross handled and responded to Hurricane Katrina, September 11th, etc.

Measurement Questions

* Research and examine thoroughly the different types of advertising campaigns that deal with catastrophic disasters.

3. If you created an RFP, what would it contain?

The RFP I think in this case I would give would be an Experience Survey to give to the donors. I feel strongly that this will become profitable by collecting information from the people experienced in this area of study. I would also make a point to include the overall rich history of the Red Cross Nationwide as well as globally.

The problem statement should shed light on the business side of providing financing of a crisis while still...