Report

Microsoft and Windows

Prepared for:

Professor Robert Lawry

Business Communication

Southwestern College

Prepared By:

Rachael Guillermo

and

Melissa Welch

Southwestern College

April 26, 2013

EXECUTIVE SUMMARY

Apple Inc. is a corporation that designs and sells electronics, personal computers and software. The Mac computers, iPods, iPhones, and iPads have been greatly demanded and more people have been beginning to use Apple products. Microsoft has been around in the technology industry for some time. The company supports and manufactures a large variety of computing related products.

After researching the two companies’ products and advertising techniques, we found similar yet different aspects that they carry and lack from each other. Microsoft has long been a successful and desired company for its’ products. However, Apple started a revolution with its’ products that became a competition with Microsoft. Apple continues to expand the quality and benefit of their products as Microsoft continues to support the products they already have developed.

Apple continues to have advancements in their products to make them user friendly for consumers. However, it seems that Microsoft has been attempting to improve their products to possibly justify their value as Apple has rapidly increased in success.

IPHONE AND WINDOWS PHONE

Although Microsoft and Apple are originally known for their computer software, cell phones have quickly became one of their top products in the market. In our generation, everyone has a phone, but picking the correct phone is always a tough choice. In 2007, Apple released their first iPhone, creating a more competitive market with Microsoft. I concept of the phone contained the newest technology that was known and created it in way that was convenient to everyone. The concept that was created with this phone took Microsoft many years to catch up on. Recently, they have created the Windows phone, which has become a competition...