Turkish Airlines

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Category: Business and Industry

Date Submitted: 10/10/2013 05:26 AM

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Turkish Airlines was founded in 1933 in Turkey. Its main fields of activity are the performing of all types of domestic and international passenger and cargo air transportation. Today, with 217 destinations, TA is the 5th largest carrier in terms of flight destinations.

Mission:

To become the preferred leading European air carrier with a global network of coverage thanks to its strict compliance with flight safety, reliability, product line, service quality and competitiveness, whilst maintaining its identity as the flag carrier of the Republic of Turkey in the civil air transportation industry.

Vision:

• Continue sustained growth above the industry average

• A zero accident and crash record

• The most envied service levels worldwide

• Unit costs equal to those of low-cost carriers

• Sales and distribution costs below industry averages

• Loyal customers, who take care of their own reservation, ticketing, and boarding formalities

themselves

• Personnel who constantly develop their qualifications with the awareness of the close

relationship between the benefits for the Company and the added value that they contribute

• A sense of entrepreneurship that creates business opportunities for fellow members in the

Star Alliance, and takes advantage of the business potential provided by them

Core Values

- Honesty and Fair Dealing

- Customer Satisfaction

- Demonstrating Respect to Individuals

- Innovation

- Team Work

- Leadership

- Productivity

- Confidentiality

- “Open Door” Policy

Strategies

The Company follows an effective strategy of turning industry-related opportunities to its advantage thanks to its robust commercial characteristics.

Turkish Airlines implements effective network and marketing strategies to increase profitability in parallel to growth, and to meet capacity increase objectives. The Company is expanding its network by adding new destinations, having become acknowledged worldwide for...