Gap Analysis

INSTITUTE OF BUSINESS MANAGEMENT |

11/26/2013

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GAP ANALYSIS ON HARDEES

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SUBMITTED TO : SHAHNAZ MEGHANI |

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SUBMITTED BY:

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Zafeer Hasan 14254

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Farzana Feroz Ali 14335

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Syed Taha 14270

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Gurmukh Das 14633

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Rizwan Ahsan 14756

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Ahmed Raza 14561

The first Hardee’s restaurant in Pakistan opened at M.M. Alam Road, Lahore in 2009. We have since grown to 3 locations with more than 12 Hardee’s restaurants to be developed over the next three years by MDS Foods Pvt. Ltd. coming soon. Hardee's is known for our Hand-Scooped Ice Cream Shakes and charbroiled 100% Beef Thick burgers.

The core strengths of the Hardee’s brand are our premium quality, best-in-class menu, premium service and delivery systems, premium facilities, innovative menu offerings, youthful brand image and edgy, “cut-through” advertising. Our value proposition for consumers is based on offering authentic, premium quality American Style burgers at a price that consumers are willing to pay for better quality, better service and better hospitality in a premium Quick-Service Restaurant (QSR) environment. We offer “made fresh to order” products, partial table service, all you can drink beverage bar with free, unlimited refills and the best quality products in our segment. At Hardee's, we concentrate on being the best versus being the biggest, delivering premium products and the ultimate dining experience to guests.

Supplying the highest quality food to the customers is a core focus for our brand. Our burgers are made with 100% Pure Beef and are charbroiled, cooked on an open flame, sealing in the flavorful charbroiled tastes and...