Intersect Gap Analysis

Intersect Gap Analysis

Intersect Gap Analysis

Within in any organization, change exists and can demand a great deal of time and finances. Many organizations resist change because of the challenges that follow. Intersect Investment Company (IIC) desires to reclaim the reliance with the company’s patrons and Wall Street investors. A terrorist attack in New York created despair for the financial industry. In this document the subject to describe are the issues and the opportunities that challenges Intersect, areas of improvement and what the concept is of these issues. This document will also show the stakeholder perspectives and what the interest, rights, and values of each group consists of.

Issue and Opportunity

To stay competitive within the financial field companies must provide a variety of products and services. Intersect Investments (IIC) came across difficult challenges without making any radical modifications. The company desires to progress to a higher level in business and steer away from mediocre profits. To advance IIC to increase its revenue and create a competitive advantage requires strategic changes. Intersects CEO, Frank Jeffers uses this chaotic time as an opportunity to execute the new company’s vision. Frank’ new vision is to “Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-lasting partnerships based on trust and value to the customer,” (UOPX, Intersect Simulation, 2011, Para 3). With hard work and dedication, the new company vision echoes promise. According to Kreitner and Kinicki, “True change in any organization usually takes not only months but years to accomplish.”

Frank decided to remove IIC’s existing executive vice president of sales and marketing because he disregarded the new ideas and values. He recognized that the company needs management who carried the same desire to effectively bring the sales and marketing...