Business Plan

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[The Basic culture of Entrepreneurship] |

BUSINESS PLAN |

-MY MOM’s Secret Tiramisu- |

Lecturer:DR. PARAMASIVAM A/L MUTHUSAMYGroup Members: |

Name | No. Matrix | Submitted Date | Signature |

AZRUL BIN AZMI | CEA120010 | 18/11/13 | |

BEH YUEN JUN | CEA120011 | 18/11/13 | |

CHEN JIAN HAO | CEA120012 | 18/11/13 | |

CHONG HWA XUN | CEA120013 | 18/11/13 | |

FARAH NADHIRAH BINTI SAHARUNI | CEA120016 | 18/11/13 | |

FATIN BINTI AROM KAROMAN | CEA120017 | 18/11/13 | |

FATIN NABILA BINTI KHAIRUDIN | CEA120018 | 18/11/13 | |

FOO JIA YI | CEA120019 | 18/11/13 | |

FOO JUN LIN | CEA120020 | 18/11/13 | |

GAN JUN MAO | CEA120021 | 18/11/13 | |

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Contents

Executive Summary 2

Vision 2

Mission 2

Logo 2

1.0 Management and Administrative 3

1.1 Organization Chart 3

1.2 Role Justification 3

1.2.1 Managing Director 3

1.2.2 Financial Manager 3

1.2.3 Operation Manager 4

1.2.4 Marketing Manager 4

2.0 Product Specification 4

3.0 Price 5

4.0 Promotion 6

5.0 Place 7

6.0 Financial Budget and Operational Cost 7

6.1 Approximate Product Cost: 7

7.0 SWOT Analysis 9

Appendix 10

My Mom’s Secret Tiramisu is a new and fresh brand of a popular coffee-flavored Italian dessert, which is Tiramisu. My Mom’s Secret Tiramisu brand expects to catch the interest of a regular loyal customer from various desserts and cakes type. My Mom’s Secret Tiramisu brand plans to build a strong market position in University of Malaya, due to the pattern of industry preferences and mild competitive climate in the area.

My Mom’s Secret Tiramisu brand aims to offer its product at a competitive and affordable price to meet the demand of the middle-to higher-income local market area staff and student.

My Mom’s Secret Tiramisu is a new and fresh brand of a popular coffee-flavored Italian dessert, which is Tiramisu. My Mom’s Secret Tiramisu brand expects to catch the interest of a regular loyal customer from various desserts and cakes...