Business Plan

BKP Beverages

EXECUTIVE SUMMARY

The mission of BKP Beverages, located in Pennsylvania, is to be the premier vendor of the widest variety of alcoholic beverages in the area of our distribution. BKP Beverages strives to achieve excellent customer satisfaction and provide the best customer experience to all of our customers. BKP Beverages is a business that sells alcoholic beverages. BKP Beverages is unlike traditional distribution systems in that beer, wine, and liquor will be sold in one convenient location/store. The ideal customer for BKP beverages is anyone over the age of 21. In general, the income level of our business does not matter because alcohol tends to be an inelastic product. Even though our products are mostly inelastic, income level will have an effect on particular products sold. If a person’s income level is low they will generally buy the less expensive and lower quality alcohol products. A person with a higher income level will generally be attracted to more expensive and higher quality products. BKP Beverages has many advantages compared to other companies. Our business offers a wider variety of products (beer, wine or liquor) and customers with the convenience of shopping in one location. BKP products will also be slightly less expensive than competitors. A rewards program will be initiated so we can save and reward our loyal customers. The owners of BKP Beverages are Brandon Hamrick, Kyle Sollenberger, Patrick Lynn, who are also the founders and creators of BKP Beverages. BKP Beverages with hard work, efficient skills, and dedication will hopefully grow into a franchise company that will first spread across the East coast then across the nation. To achieve this, we will sell stocks once we turn BKP Beverages into a franchise. We will also provide many benefits to our franchisees who believe in our business as much as we do.

BUSINESS NAME

The name of our business is BKP Beverages. The company name was inspired by the three...