Solar Power Car Project

SUBMITTED TO:- Prof. Neelam Tandon

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Executive Summary Introduction & Marketing Research -Formulate Decision Alternative -Quantitative -Survey Method -Questionnaires -Results -Survey Instruments Overview of Indian -Exports -Benchmarks -Marketing Segmentation -SWOT Analysis -Marketing Mix -Branding strategies -Some strategies to Findings Suggestion &

S U B M I T T E D B Y : -

TABLE OF CONTENT

Background Proposal Problem & Decision Research Report

R A J A T auto

industry

C H O Environment U D H A R Y

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become success

S E C Recommendation T I O N :

✔ Webliography/Bibliography

Executive Summary

This marketing research report comprises of various information which I have been collected from primary as well secondary sources. I have prepared this market research report on a solar car which our company is planning to introduce in the market very soon while preparing this report I have been used many data collection method such as survey, questionnaire, observation, interview. The aim behind this research was to understand the customer segment (who all are the prospects for this car), customer behavior towards this particular car (whether they like this or ignore it), evaluating the automobile market in terms of its yearly growth, unit sales, revenue, number of players exist in the market, & their core competencies & product differentiation strategy. With the help of this research our company would get some valuable information, which we required at this pre launch stage so we can analyze the information & we will also try to implement the same thing which our competitors are following The Segmentation chapter covers the following: Products and Service Segmentation, Major Market Segments, Industry Concentration and Geographic Spread. The Products and Service Segmentation section details the key products and/or services provided by this industry, highlighting the most important where possible to demonstrate which...