Skoda Swot

Skoda Auto

Profile

Skoda Auto is a multinational car manufacturer that is based in Czech Republic. It operates in over a 100 markets world wide, including Ireland. Skoda Auto is a private company that has sold 684,226 vehicles (6 different models) in 2009, has had turnover of CZK 188billion in 2009 and has employed 26,153 workers in 2009 (Skoda Auto annual report 2009). It was set up in 1925 and produced bicycles, cars and planes in former Czechoslovakia. It overcame hard times during the next few decades such as World War 2, Wall Street Crash and other political changes. In 1990 Skoda Auto joined a partnership with Volkswagen AG (Automotive group) because the company needed investment to expand into Western Europe after the fall of the Soviet Union. Volkswagen AG is the sole shareholder and owner of Skoda Auto International, the parent company that owns all other associated companies like Skoda Auto Deutschland GmbH and Skoda Auto India Private Ltd.

Aims, Mission Statement and Vision

Skoda Auto’s vision is to have the biggest market share in Europe and also a strong market presence in the rapidly growing Asian market by the year 2018 (Skoda Auto annual report 2009).

They aim to do this by:

• Looking for extraordinary solutions to satisfy the transport need of customers.

• Being an environmentally friendly car company through their new green-line models.

• Having a record of total customer and employee satisfaction

• Being a car brand associated with good value to quality relationship

Skoda Auto’s Mission Statement

“To provide quality sales, service and transportation needs for our customers. This is and will be accomplished through a dedicated team of employees whose number one goal is customer satisfaction along with a management team whose responsibility is to ensure employee satisfaction, and customer enthusiasm.” (new.skoda-auto.com)

Organisational chart

Skoda Auto has a typical organisational chart. Volkswagen AG is the sole...