Ua Swot Analysis

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Category: Business and Industry

Date Submitted: 06/28/2010 11:33 AM

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The following SWOT analysis looks at under armour which is operating in clothing industry. The analysis shows under armour’s Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis will give you a clear picture of the business environment under armour is operating in at the present time.


• Being financially strong helps Under Armour deal with any problems, ride any dip in profits and out perform their rivals.

• A strong brand is an essential strength of Under Armour as it is recognized and respected.

• Under Armour’s distribution chain can be listed as one of their strengths and links to success.

• High net income in year 2009

• Offering wide range of casual apparel and sports wear

• High profit to earnings ratio

• Positive response from customers

• Official outfitter of schools and universities teams



• Not reducing costs in the same way as their competitors’ means Under Armour is outlaying more of their profits. Having higher costs than competitors is a major weakness.

• Not having an effective marketing strategy seriously hampers the success of Under Armour.

• Online presence is vital for success these days, and lack of one is a limitation for Under Armour.

• Under Armour’s limited product line is a major weakness.

• Narrow focus

• It is considered as male targeted brand


• Looking at export opportunities is a way for Under Armour to raise profits.

• The changes in the way consumers spend and what they buy provides a big opportunity for Under Armour to explore.

• New market opportunities could be a way to push Under Armour forward.

• Expanding the product/service lines by Under Armour could help them raise sales and increase their product portfolio.

• Expanding into other markets could be a possibility for under armour.

• Forming strategic alliances and joint ventures is an opportunity for under armour to maximize profit and gain new business.

• Reduce prices of the products

• Increase...