Boeing Swot Analysis

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Date Submitted: 04/05/2010 02:16 PM

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SWOT analysis


•     Strong global network

•     Broad product line that covers most major market niches / R&D development


•     A hierarchical, ridged, and semi- autocratic management style, which is a product of its military heritage.

•     Labour problems.

•     Dependence on US government and WTO-incompatible subsidies.


•     New aircraft to gain market share

•     Increase demand for point to point routes


•     Slowdown in the commercial jet market

•     Uncertain airline industry environment


•     Strong global network

The company has strong international operations with customers in around 145 countries, employees in more than 60 countries and operations in 26 states. Worldwide, Boeing and its subsidiaries employ close to 188,000 people with major operations in Washington State; Southern California; Wichita, Kansas; and St. Louis, Missouri. Boeing enjoys the ownership of a brand with good and far reaching awareness on a global scale. Strong relationships with business partners

Boeing enjoys many strong alliances with many other globally powerful companies. In defence projects Boeing works closely with Northrop Grumman in programs such as the joint common missile program. Boeing is also a 50-50 partner with Lockheed Martin in the United Space alliance. Boeing also works with many other organizations such as NASA in close relationships, which strengthen the company’s position in other markets.

•     Broad product line that covers most major market niches / R&D development

Boeing Company offers a wide range of product lines. For main commercial product such as aircraft, Boeing has 717, 737, 747, 757, 767, and 777 families of jetliners and the Boeing Business Jet. At the moment it is planning to release a new version, 787, which is called the Dreamliner. The company has more than 14,000 commercial jetliners in service worldwide, which is roughly 75% of the...