Cruises Uk Huge Industry 2014 - Global Market Size, Share, Trend , Growth and Strategy

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Cruise ships will continue on their evolutionary path from ships to hotels-at-sea to floating destinations, becoming as much a focal point as the places visited, with operators hoping that customers will be willing to trade some of the itinerary for a better on-board experience. This is a difficult balancing act though. The key selling point for cruise holidays remains the itinerary and it is doubtful how far this can be diluted without compromising the appeal of the product.

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Table of Content

Introduction

Definition

Abbreviations

Executive Summary

The market

Growth stalled but major capacity increase due in 2015

Figure 1: Volume forecast of sea cruises, 2014-19

Figure 2: Value forecast of sea cruises, 2014-19

Full steam ahead for no-fly cruise

Figure 3: UK sea cruise market, fly cruises versus UK port departures, 2008-13

Market factors

Fuel challenge

Ageing society offers big opportunity

Figure 4: UK age group projections, 2014-2034

Companies, brands and innovation

Figure 5: Top ten global cruise brands estimated share of global capacity, 2014

New vessels offer high-tech and design-led approaches

Co-creation cruise

Excursions forced to raise their game

The consumer

Three in ten adults are would-be cruisers

Figure 6: UK adults by sea cruise holiday target groups, July 2014

The gastro-cruiser

Figure 7: Influences on choosing a cruise holiday, July 2014

UK port departures now more popular than fly-cruise

Figure 8: Interest in taking particular types of cruise holiday, July 2014

Several holidays in one

Figure 9: Attitudes towards cruise holidays, by ‘interested’ target groups July 2014

What we think

Issues and Insights

How might rising fuel costs re-shape the cruise product?...