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Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

Select a potential competitive organization and a product in that organization.

Bossley’s Tires and rims

Competitors

* Sears Tire Sale

* Tire Warehouse

* Michelin Tires Sale

* Cheap Tires

* Tire Rack Discount Tires

* Cooper Tires for Sale

* Pep Boys

* Walmart Tires

Write a 1,400 – 1,750-word paper analyzing the current market conditions. Address the following topics:

* A short history of the organization and a description of their product

Vanessa

Bosleys is a family owned Christian based company that serves the automotive repair, tire, and wheel needs of the Wichita, Derby, Andover Kansas and surrounding areas. They provide full service auto repair and offer competitively prices for consumer tires, commercial, lawn and garden and trailer tires. Bosley prides itself on providing the industry’s best brands including Michelin, BFGoodrich and Uniroyal just to name a few. They have ASA and ASE certified mechanics to diagnose automotive issues give quotes on repair and service an answer any questions.

According to "Bosley's Tire And Wheel" (2014), "Through the years, our dedication to honesty and quality service has helped us maintain a loyal base of customers. The experienced technicians at our NAPA Auto Care Centers are the pride of Bosley’s Tire & Wheel. We provide exceedingly high quality repairs and services.” ("Bosley's Tire and Wheel", 2014). Bosley innovated as well as smart marketing in creating the website. In the spirit of helping to identify the exact tire match before stepping foot in the door, Bosley introduced a Tire Size Finder tool on their website. The website...