Mcdonalds Management

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Human resource

TQM principles must be supported at all levels of the organization or company as to be effective in improving quality from the lowest-level hourly employees to the highest managerial department. TQM is essential to all functional areas of the organization including finance, marketing, production departments and information system. The process begin with receive and understand customers’ wants and needs then produce goods and services based on it or even improve them to fulfill customers’ desires. TQM encourage each member of the organization remain alert, aware and responsible for their contribution as to stay focus on the quality.

Managers and employees are encouraged by the implementation of TQM as to collaborate across functions and departments as well as customers and suppliers to identify areas of improvement at any possible areas. Teamwork, increase the satisfaction of customers, cut down costs are the elements which emphasize in TQM philosophy. To achieve high standard of quality of the organization, employees are trained and empowered to make decisions for problem solving. TQM shift from a bureaucratic to a decentralized approach to control.

Problems of mcdo

Another aspect that McDonalds’s has to focus on, in order to deal with its strategic problem, is quality, service and cleanliness. The company has to develop a new set of internal controls. Quality, service and cleanliness were factors that made McDonald’s invincible. However, customers are not happy with them anymore but customer perception is very important for the well being of a company. Indeed, according to Fletcher, customer’s expectations and perceptions are crucial: if the bad perception becomes a general trend, the customer “will start to shop elsewhere” (Fletcher, 2001). Consequently, it affects McDonald’s corporate brand. So McDonald’s should be stricter towards its franchisees regarding quality, service and cleanliness. McDonald’s should introduce new regulations...