Week 1 Petrie's Electronics Cases Chapter 2

Week 1: Petrie’s Electronics Cases Chapter 2

Course Project: Petrie’s Electronics “No Customer Escapes” Customer Relationship Management (CRM) System

1 How do information systems project get started in organizations?

A project in organization can start in two ways, bottom-up or top-down.

Top-down projects are projects that are identified by a functional manager, a business unit, or the information’s system development group. They are often designed to address a particular need inside business structure.

Bottom-up project start from lower-level employers. They find possible solutions that can improve their ordinary job in terms of time and/or quality and make the appropriate proposal.

2 How are organizational information systems related to company strategy? How does strategy affect the information systems a company develops and uses?

The strategy set by company’s top management must reflect its potentials and long term goals. In order to stay focused on the set goals, each company uses a variety of information systems more or less sophisticated. Depending on the complexity and usefulness of an information system, it can cost a great amount of money. There is information systems, that not only are used to fulfill the goals set, but moreover they are used in planning and setting the goals. As a company grows, more sophisticated system will be needed to handle the growth and profit of the company.

4 What do you think Jim’s next step would be?

The next thing Jim is expected to do is making a plan of the project (perhaps by using suitable software like MS Project), gathering useful data about the amount of work, cost, resources (human and material) and so on. He should make a thorough analysis stating the goal and potentials of the project. Jim along with his team members must question themselves if the project has good possibilities of succeeding and making the company stand a step up at the end of the project. A Risk Management Plan at the next stages should...