As This Marketing Plan Has Been Prepared for the Launch of Noodles by Amul, It Is Better to Consider the Competition the Competition in This Very Segiment. in India the Market Leader for Noodles Is Maggi, Maggi Has Been

As this marketing plan has been prepared for the launch of noodles by Amul, it is better to consider the competition the competition in this very segiment. In india the market leader for noodles is Maggi, Maggi has been familiar to every individual in India for more than 25 years. Maggi as a brand came up in 1983 , this brand has been able to create a market for itself as when it was launched it was a new product for Indians. Maggi made noodle a household product by generating it's requirement in the masses in India. To lay an emphasis on its silver jubilee, Maggi is running an advertisement campaign " Me & Meri Maggi". The new campaign is designed to be interactive with the brand, inviting its consumers to share interesting stories Maggi which have a linking in their life.

Maggi became a successful product because it understood the needs, wants and desires of the consumers. Maggi slowly attached itself to Indian consumer's needs without disruption of his other food habits. Maggi took into consideration preferences of the consumes, as when consumers wanted healthy food, Maggi launched Atta Noodle. Maggi over these years have made lot of mistakes due to its experiments which it has been time and again trying to make with its products. Although there are other competitors for noodles in India like Top Ramen and Ching's veg noodles but they are having a limited market share in the Indian market

SWOT Analysis

Strengths

Increasing demand of existing products: A high demand is expected in milk and milk products in future due to the increasing income of the consumers as milk is considered as a necessary product, the demand will increase with the development of an economy, and the projections from various analysts state that India has good prospects to develop in the coming years, thus the sales of Amul are expected to increase over a period of time.

Well established brand image: Amul has been able to maintain its value in the mind of consumers in such a way...