Business Plan

Business Plan

Cell Phones Retailer

Today cell phones are widely used by the consumer over 59 billion subscribers. Cell phones have ceased symbol of high powered lawyers and are now in hands of millions of consumers. MIT cellular Phones, Inc.is taking advantage of an opportunity to become a highly distinguished and recognized leader in the cellular communication industry. It’s a goal of our company to become a leading distributor of wireless communication services in the Pune.

Mission:

Our company’s mission is to offer its customers the high quality of cell phone products and services. Also the focus on personalized service to his customer by giving rapid and convenience service. It also includes that MIT Cellular has the technological expertise to assist customer in picking up the product and services that best meet their needs.

Objectives:

The company plans to focus on the following target markets that will provide good market penetration: the specialty business users, the general business user, and the personal users.

Business Objectives:

* Company growth

* Become establish as the leading distributor of cellular phones and wireless communication services

* Increase number of retail outlets

Financial Objectives:

* Create and increase revenue

Marketing Objective:

* Expand market area

* Brand recognition

* Increase telemarketing efforts

* Expand marketing reach

* Increase marketing efforts

Start-up Summary:

I will invest Rs.25,00,000 in MIT Cellular Phones. The following chart and table shows projected initial start-up cost for MIT cellular Phones.

Start-up Expenses

Legal | Rs.25000 |

Insurance | Rs.50000 |

Rent | Rs.1,00,000 |

Equipment | Rs.1,00,000 |

Other | Rs.35000 |

Total Start-up Expenses | Rs.3,00,000 |

Start-up Assets

Cash required | Rs.12,00,000 |

Start-up inventory | Rs.10,00,000 |

Other Current Assets | Rs.0 |

Long term assets | Rs.0 |

Total Assets | Rs.22,00,000 |...