Plan

Haircare Accents

Three-Year Business Plan

2004-2006

Table of Contents:

Executive Summary________________________________________ Pg. 2

Purpose Statement_________________________________________ Pg. 3

Company Goals____________________________________________ Pg. 3

Business Description _______________________________________ Pg. 4

Business History___________________________________________ Pg. 5

Services__________________________________________________ Pg. 7

Fashion Products______________________________________ Pg. 7

Display Systems_______________________________________ Pg. 7

Educational Services____________________________________ Pg. 7

Industry Analysis___________________________________________ Pg. 9

Salon Retailing and Services on the Rise____________________ Pg. 9

Competitive Environment________________________________ Pg. 11

Barriers to Entry_______________________________________ Pg. 11

Long Term Opportunities_______________________________ Pg. 13

Marketing Plan______________________________________________ Pg. 14

Customer Needs_______________________________________ Pg. 14

Culture of Education____________________________________ Pg. 15

Hair Trade Shows ______________________________________ Pg. 15

Online Catalog_________________________________________ Pg. 15

Seattle Showroom ______________________________________Pg. 16

In-Salon Visits_________________________________________ Pg. 17

Direct Mailing__________________________________________ Pg. 19

Branding_____________________________________________ Pg. 19

Position in Region______________________________________ Pg. 19

Marketing Description ___________________________________ Pg. 20

Target Customer_______________________________________ Pg. 20

Market Readiness______________________________________ Pg. 22

Competition___________________________________________ Pg. 22

Operations_________________________________________________ Pg. 25

Warehouse...