Broadway Cafe Part 3

Part 3: Telecommunications Considerations for M-Coupons

Mobile coupons are effective for mobile commerce, as well as a way to traffic the number customers into physical locations, according a Millennial Media (Kat Rimma, 2010). M-coupons allow a business to offer real-time discounts by region, track results by customer, and offer rewards for customer loyalty. There some disadvantages or concerns that could arise with an m-coupon marketing campaign has to do with the relative newness of the strategy. An exclusive code could allow a coupon to be verified; however, there is the concern of people duplicating or fabricating new coupons. If the coupon is a text-message, then this is relatively easy to accomplish. If the coupon is an MMS, then we are burdening the customer with having to download it.

Susan Sweeney, Andy McClellan and Ed Dorey (2006) state in their book, that the second annual AOL instant messaging survey showed, that 20 percent of instant messaging users send mobile instant messages or short message services text messages through mobile personal devices (P.63). M-Coupons are electronic coupons deliver directly to customer’s mobile phones or devices, these coupons can be buy-one-get-one free products and couple cents off or a dollar off in some situations. In-store signs and flyers will be used to inform people about the mobile coupons. Installation of new barcode scanners that can read barcodes from phone screens. Therefore customers have to scan their phone screens to get the discounts or the cafe cans see the coupon downloaded on the phone and get the barcode id. We will offer a dollar off on specific products and hot grab items in the café. On certain coupon sent out will be buy one coffee latté a bagel or bun for free.

According to Vivek Naik (2009) wrote in his article, that “Juniper Research is predicting that cash conserving mobile Coupons (m-Coupons) will increase by 30 percent over the next two years, according to two studies...