Business Plan

EXECUTIVE SUMMARY

The interest by consumers in the coffee house industry is sweeping the country. There are many different reasons why consumers select a coffee shop. Sometimes it happens by accident. For example they are on their way to work and see a great advertisement for it. Or they simply drive buy it and decide they could use some coffee that particular morning.

Most of the time though it has to do with convenience. They take a certain route each day to get to work, school, and even to take their children to school. So any coffee shop that is along that route may be inviting. What is important to understand though is that consumers go back because they like what was offered.

Any business has only one chance to make a good first impression. A coffee shop is no exception. If someone doesn’t like what they see and what they pay for them won’t be dropping in again. Therefore you need to make sure you have plenty of elements in place that work well from the very start.

The atmosphere that you present is important. It is what will make the consumers feel comfortable. They may be getting their drinks to go but they will still enjoy what you offer. Convenience and fast service is a must. If you offer a drive up window you will attract even more customers.

A coffee shop can build a solid reputation by offering quality products. A major complaint in this type of business is that the drinks don’t always taste the same. So you can get a latte one day that is great and then one that isn’t so good the next. Using quality products as well as properly training staff can significantly reduce the chances of such problems occurring.

Pricing is important too but not as much as value. People aren’t always looking for the cheapest cup of coffee. Instead they are looking for what tastes really great. They don’t mind paying more when they know that is exactly what they are going to get. For many consumers their morning coffee shop is a luxury that they offer themselves.

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