Club It, Part Two

Club IT, Part Two

Jerry L. Cole

Bis 219

May 4, 2011

Rod Maxson

Club IT, Part Two

Club IT is a nightclub that is trying to increase their clientele and build a reputation as a fun safe environment for local residents to enjoy a night out. Club IT offers food, beverages, and music entertainment from all genres. The mission statement of Club IT is, "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." (www.wiley.com) The primary focus of the mission statement is customer satisfaction therefore a customer-orientated strategy is a good place to start. An initial assessment of Club IT identified several areas where improvements could be made. A follow on interview with the owners have identified several other areas where expansion is desired.

The focus will be on three main challenges, Communication, Supply management, and Information management. By applying Enterprise Resource Planning, Supply Chain Management, and Customer Relationship Management tools to the previously mention challenges solutions will be found. Club IT’s customer base is made up of mostly net generation, millennials, also referred to as digital natives, normally born between 1980 and 2000 (The Economist, 2010). They were born of technology and raised on the Internet; the customer base is much more adept at using today’s technology to the fullest extent, from making simple phone calls to scheduling trips and purchasing goods. Cell phones, for example, are so advanced they have full internet connectivity and multimedia capabilities, iPhone and other smart phones afford users web surfing capabilities and even the ability to watch a movie. This technology opens up opportunities for various e-commerce activities. Most nightclubs do not take full advantage of their customer’s zest for today’s technology; the ownership of Club IT wants to exploit this avenue....