Wings of Fantasy

Fall/Winter Collection 2H 2011

Main Retail Programs Visual Merchandising Guidelines

Draft

© SWAROVSKI 2011

Table of Contents

2 3 5 11 14 19 23 24 27 30 31 Program Introduction Wings of Fantasy Products Trend Products: Window Presentation Trend Products: In-Store Presentation Trend Products: Modules and Inspiration Additional Products: Modules and Inspiration Products: Multibrand Jewelry Display Presentation Elements: Window Presentation Elements: In-Store Presentation VM Tools: Technical Details Shop Live Information

An Artistic Vision of Nature The “Wings of Fantasy” collection is the last chapter of the Beyond Nature Trilogy, inspired by dance and movement, and is a more theatrical collection than "Wings of Poetry". Swarovski's DNA, spirit of innovation, and color heritage are central to this collection, from the precious color palette profusion to majestic techniques.

The eye-catching sparkle of crystal generates the highest stopping power in our stores. To create a truly striking and sparkling in-store presentation, we offer free Joblots in crystal color shades that complement the seasonal theme.  Refer to page 31 for order information

Fall Winter Collection 2H 2011, Week 26 2/31

Wings of Fantasy Products

Urban Tribal Trend

Thakoon Vera Wang Felder Felder

Chanel Jason Wu Gucci

Fall Winter Collection 2H 2011, Week 26 3/31

Wings of Fantasy Products

Ethno Rock Trend

Caroline Herrera Proenza Schouler Matthew Williamson

Christian Dior Vera Wang Gucci

Nina Ricci Lanvin Chanel

Fall Winter Collection 2H 2011, Week 26 4/31

Trend Products: Window Presentation

Window Box Proposals

Fall Winter Collection 2H 2011, Week 26 5/31

Trend Products: Window Presentation

Window Box Proposals

Fall Winter Collection 2H 2011, Week 26 6/31

Trend Products: Window Presentation

Window Box Proposals

Fall Winter Collection 2H 2011, Week 26 7/31

Trend Products: Window Presentation

Window Box Proposals

Fall...