Mc Donalds

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625 calories

Structure

• • • • • Facts about McDonald‘s Which brand do you like most? History Marketing Mix Local market differences

Facts about McDonald‘s

• McDonald's largest market outside the U.S. is Japan, with more than 2.000 McDonald's restaurants. Every day, McDonald's serves more than 46 million people.

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Each year McDonald's uses 3.2 billion pounds of potatoes

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Mc Donald‘s has sold more than 100 billion burger Antarctica is the only continent that does not have a McDonald's restaurant - yet.

Which brand do you like most ?

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10 Mc Donalds CocaCola Sony Ericsson

9 I-Pod

History

• 1948: Richard and Maurice McDonald open the first McDonald's restaurant in California.

History

• 1954: Ray Kroc gains the rights to set up McDonald's restaurants 1961: McDonald's Corporation. 1965: McDonald's went public …

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Today

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30.000 restaurants 100 countries 6 continents

Business Model : Franchising network

• Marketing Mix of Mc Donalds

Product Price Promotion People Process

Product Mix

Product Mix

Vegetarian Food

Non Vegetarian Food

Beverages

Frozen Deserts

French Fries Veggie Burger ...

•Big Mac •Chicken Burger

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•Milk Shakes •Coffee …

•Soft Ice •Mc Flurry

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Price

• Ensure affordability and attract widest section of customer The price strategy varies

 premium products  99 Cent products

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Promotion

make people aware of an item, feel positive about it and remember it

• Advertising campaigns have been a major success “I’m lovin’ it” is an international branding campaign which was launched in 2002 and has proved to be its biggest success Significant use of billboards and bus shelters

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Objects in the Mirrors are Closer Than They Appear

People

1. Manager 2. Employees

• • Crew Members prepare food and serve the customer

 focuse on friendly and prompt service to it‘s customer...