Walmart

In order for Wal-Mart to compete and stay in the international marketing environment, the company’s tactic is to provide a long term vision to be followed by the organization as a whole. The agreements made by Wal-Mart with other leading industries have strengthened their capabilities to compete in the global arena in terms of producing quality products and service. Moreover, with the existence of new entrants in this kind of business, the competition becomes tougher and tougher. Since, these new entrants can be a threat for the company in terms of substitute products, Wal-Mart have again utilizes a strategy that will enhance their product more (Mattson, 2012). The company utilizes product differentiation approach as their marketing strategy to ensure that with these new entrants their product will still be different, unique and full of quality to satisfy their target market. The bargaining power of a supplier could be a threat for the profit of the company, and Wal-Mart is aware of it (Mattson, 2012). In addition, Wal-Mart also uses supply and distribution channel effectively. Since the competition of these industries worldwide is very strong, Wal-Mart utilizes all their resources to enhance the operation of the China branch and to be recognized as a leading industry. In addition, it also shows that part of the five forces of the company is product or service differentiation as Wal-Mart has been able to adapt to the marketing environment because of its strong commitment of providing quality products and services for both of their business operations.

References:

Mattson, B. (2012). Wal-Mart blazes a trail for other value retailers in expanding internationally. Network World, 12(13), 68-69.