Submitted by: Submitted by jayssgy
Views: 424
Words: 371
Pages: 2
Category: English Composition
Date Submitted: 12/19/2012 05:13 PM
To define the models of strategy used. the five P's will help us understand Nando's
view.
- Plan: when Nando's was created. the ambition of Brozin was to develop an
international new brand that give the taste of Portuguese chicken around the
world. To achieve this goal. he decided to hire new partners. as Duarte and
Hume. Furthermore. he tried to introduce new markets thanks to local partners
to support the structure but he wanted to have the same culture in all the
restaurants. That is the reason of the creation of the 'Covenant'. distributing in
all stores.
- Ploy: Mintzberg said that 'as plan. a strategy can be a ploy. too. really just a
specific 'manoeuvre' intended to outwit an opponent or competitor'. Following
this idea. the ploy for Nando's is not to face the competitors but to find a
niche. to find weaknesses in the competitors' strategy and to position itself as
strong to compete on this points.
- Position: it is the way to define its strategy in its external environment. As
explained above. Nando's wants to position itself as the best and not the
biggest.
- Pattern: according to Mintzberg. 'defining strategy as a plan is not sufficient;
we also need a definition that can encompasses the resulting behaviour'. To
Differentiate itself from its competitors. the cultural aspect seems to play an
important role overseas. Every manager of outlets has a specific formation.
There is a continuity in the spread oI the culture around the world. even in new
countries which seem not used to the kind of food provided by Nando's. In
addition. the advertising campaign needs to be consistent worldwide.
- Perspective: Nando's wants to develop new stores around the world. However.
Brozin prefers to develop stores first in countries that share five criteria of...