Planning

Strategic Planning

Leonardo da Vinci Programme Project ‘Development and Approbation of Applied Courses Based on

the Transfer of Teaching Innovations in Finance and Management for Further Education of

Entrepreneurs and Specialists in Latvia, Lithuania and Bulgaria’

Contents

Introduction...............................................................................................................................4

1. Role of strategic planning in management of modern organisations.............................6

1.1. Planning ...................................................................................................................10

2. Strategic planning ........................................................................................................18

3. Organisational environment.........................................................................................25

3.1 Internal organisational environment ........................................................................27

3.2. External organisational environment .......................................................................38

4. Methods for strategic planning ....................................................................................45

4.1. The SWOT method..................................................................................................45

4.2. Competitor analysis .................................................................................................54

4.3. The McKinsey 7-S model ........................................................................................62

4.4. The Boston matrix....................................................................................................68

4.5. The Porter 5 forces model........................................................................................76

4.6. Ansoff’s matrix...