Buisness Plan

BUSINESS PLAN FOR PHARRIS AND SONS CLEANING SERVICE AND THE DUST BUSTER MAX | BY: BRIAN PHARRIS |

| 10/20/2013 |

BY: BRIAN PHARRIS | |

10/20/2013 | |

PHARRIS AND SOND CLEANING SERVICE PRESENTS: THE DUST BUSTER MAX

|

TABLE OF CONTENTS

1. Executive Summary………………………………………….pg3

2. Industry Analysis………………………………………………pg4

3. Competitive Advantage and SWOT Analysis………pg5

4. Customer Analysis and Competitor Analysis………pg6

5. Market Strategy…………………………………………………pg7

6. Positioning Strategy…………………………………………..pg8

7. Points of Difference…………………………………………..pg8

8. Pricing Strategy…………………………………………………pg8

9. Promotions and Advertising………………………………pg8

10. Final Projections………………………………………………..pg9

11. Cash Flow Forecast………………………………………......pg9,10,11,12

12. Operations Plan…………………………………………………pg13

13. Exit Strategy………………………………………………………pg14

14. Appendix A………………………………………………………..pg15

15. Reference Page………………………………………………….pg16

EXECUTIVE SUMMARY

Pharris and Sons Cleaning Service were founded by Brian Pharris out of Cincinnati, Ohio. Pharris and Sons cleaning services have been in business for over 20 years. We here at Pharris and Sons cleaning services provide residential and commercial cleaning services here locally in the Cincinnati area. We are a privately owned company that takes a lot of pride in our services. Over the years we have come to an understanding of the needs both home owners and commercial clients need, and require from a cleaning company. We understand how important it is as a company to do a wonderful job and gain the respect and a great reputation from our clients. We also understand how important it is to separate us from other cleaning companies and to make us unique in a lot of different ways. That being said, we decided to create an amazing and unique cleaning device we will be selling to clients and also using in clients homes called The Duster Buster Max. The Dust Buster Max is a...