Swot

[pic]

www.FASTBusinessPlans.com

Business Plan

(Company Name)

(Company Name)

(Street Address)

(City, State Zip Code)

(Creation Date)

Use and Reprint Rights for Your FAST Business Plan Template

This template has been written to include instructions for creating your final business plan. You are free to edit and use the material within your organization. However, please do not distribute this template online or elsewhere publically without explicit permission from us.

Table of Contents

Introduction 4

1.0 Executive Summary 5

1.1 Business Objectives 5

1.2 Mission Statement 6

1.3 Guiding Principles 7

1.4 Keys to Success 7

2.0 Company Description 8

2.1 Ownership 8

2.2 Legal Form 8

2.3 Start-Up Summary 9

2.4 Location and Facilities 9

3.0 Products 9

3.1 Products/Services Descriptions 9

3.2 Competitive Comparison 10

3.3 Product/Service Sourcing 10

3.4 Inventory Management 10

3.5 Warehousing and Fulfillment 10

3.6 Future Products/Services 11

4.0 Market Analysis 11

4.1 Industry Analysis 11

4.1.1 Market Size 11

4.1.2 Industry Participants 11

4.1.3 Main Competitors 12

4.1.4 Market Segments 12

4.2 Market Tests 12

4.3 Target Market Segment Strategy 13

4.3.1 Market Needs 13

4.3.2 Market Trends 13

4.3.3 Market Growth 13

4.4 Positioning 13

5.0 Marketing Strategy and Implementation 13

5.1 SWOT Analysis 13

5.1.1 Strengths 14

5.1.2 Weaknesses 14

5.1.3 Opportunities 14

5.1.4 Threats 14

5.2 Strategy Pyramid 15

5.3 Unique Selling Proposition (USP) 15

5.4 Competitive Edge 15

5.5 Marketing Strategy and Positioning 16

5.5.1 Positioning Statement 16

5.5.2 Pricing Strategy 16

5.5.3 Promotion and Advertising Strategy 17

5.5.4 Website 18

5.5.5 Marketing Programs 19

5.6 Sales Strategy 19

5.6.1 Sales Forecast 19

5.6.2 Sales Programs 20

5.7 Legal 20

5.8 Milestones 20

5.9 Exit Strategy 20

6.0...