Chiropractic Business Plan

Simpson Sanitarium & Chiropractic

Boston, Massachusetts

2013

Business Plan

Table of Contents

I. Executive Summary 3-4

A. Business Mission

B. Situation Analysis

II. Target Markets 4-5

A. Marketing Strategy

B. Marketing Plan

C. Logo

III. Organizational Structure 6

IV. Demographics 7

V. Operation Plans 8

VI. Five Year Plan 9

VII. Financial Plans 9

VIII. Summary 10

I. Executive summary:

Established in September 2014 Simpson Sanitarium & Chiropractic was a creation of Life University Chiropractic College graduate Jacob Simpson. The Chiropractic and Holistic Health center has become a generating force in the education of the community in wellness and health. Dr. Simpson specializes in Sacro Occipital Technique as well as Craniopathy, specialized adjustments of the foot, nutritional counseling, physical therapy and rehabilitation. The health center also utilizes principles of health derived from Greek, Ayruvedic and Egyptian Medicine. The practice’s main goal is to promote health by empowering the patients with education, knowledge and wisdom about health to stimulate the patient to become their own bearer of optimum health. The center holds multiple classes per week for patient education including all the principles of health studied by Dr. Simpson. Although many ideas of health are practiced at the center Chiropractic is the first and foremost treatment utilizing the protocols set forth by the Sacro Occipital Technique Organization.

Mission Statement:

The mission of Simpson Sanitarium & Chiropractic is to become a beacon of health education to the community. It is our purpose to bestow the knowledge of Chiropractic and true health. The primary process of establishing this practice will be through natural chiropractic, nutrition, and...