Marketing Plan for a Bakery

Marketing Plan Outline

* Mission

* My mission is to enhance my customers business, I will do this by providing the highest quality bakery products and the best possible service.

* SWOT Analysis

* Strengths:

* New, different and healthy varieties of cakes, pastries and cookies have been introduced which gives me a benefit of product variation.

* Location of my bakery will be placed downtown in such a place an area that can be easily accessible from all parts of town.

* Staff hired to help us in providing quality care and customer service.

* A good ambience; natural light during the day, low noise level, smells good, spacious area, not cramped.

* Weaknesses:

* Products are perishable items that need to be sold as soon as possible to gain maximum benefit and customer satisfaction.

* Lack of experience; start up and the odds are laced against it, stiff competition.

* Healthy people would not be attracted to our products as much.

* Opportunities:

* Expansion of the product line in the future.

* Scope of expansion with the establishment of our store.

* Growing market, bakery industry is growing and demand for quality is never ending.

* Potential to become a premier sweets provider in town.

* Use of technology; could have orders placed online for future pick up.

* Threats:

* Competition – any store that sells baked goods.

* External – if jobs move out of town and people end up with less money they’re less likely to come spend it on baked goods rather than what they need.

* Price wars – other bakeries lowering their prices trying to outdo us.

* Product substitution – using local products, having to use non-local during the off season.

* Objectives

* Maintain positive balance in our lives so that the business rounds out and reflects our values.

* Embody the meaning of hospitality through a strong,...