Swot of Clubhouse

Strengths:

High brand name awareness

Happy Valley Clubhouse is under at The Hong Kong Jockey Club which this organization is famous at Hong Kong. The Hong Kong Jockey Club is the only one organization of operate about the horse racing which almost all Hong Kong people know about the two Racecourse and clubhouse at Sha Tin and Happy Valley. It can show that Happy Valley Clubhouse is very successful in brand name development.

Entertainment facilities and program

Happy Valley Clubhouse has seven restaurant and bar The Derby Bar, Fortune Room. Also, Happy Valley Clubhouse has four rooms to holding party planning, getting married and conference planning which event venues of various sizes to cater to guest every need. The 16 of facilities such as Billiard Room, Sauna, Steam Suite and Feature Shower also let guest to relax themselves. Moreover, the five recreational programs such as Children Recreation, Private Coaching and Class Acts can fulfill different guest wants and needs. It can appeal many people to come Happy Valley Clubhouse.

Weaknesses:

Hard to maintain the service quality

The service quality of Happy Valley Clubhouse hardly to maintain at the same level, for instance, the stores which located in stream of people, they cannot ensure that the service quality is same provided in each time, therefore, the service quality may be decrease.

Higher Admission Fee and Monthly Subscription Fee

Happy Valley Clubhouse are selling higher Admission Fee and Monthly Subscription Fee that maybe some people may not affordable. In comparison, some clubhouse Admission Fee and Monthly Subscription Fee are lower price than Happy Valley Clubhouse and get better evaluated.

Hard to become member

In Happy Valley Clubhouse, Each candidate for Racing Membership must be proposed by a resident Honorary Steward, Honorary Voting Member or Voting Member of the Club. It is difficult for some people to get the opportunity to join the clubhouse. Therefore, it will...