Tolapp's Business Plan

Running Head: TOLAPP’S BUSINESS PLAN

Linda Macklin

TOLAPP’SBUSINESS PLAN

Unit 1 IP

MGT680-1202B-14

Thomas Gilbertson

American InterContinental

TOLAPP’S BUSINESS PLAN

Introduction

This report will focus on the business plan made for Tolapp Corporation. Tolapp has already

established business in the US and Canada and now wants to go global. It will discuss the

company’s mission statement and various strategies used for the company to capture the global

market. It will also discuss the principles of prioritizing implementation steps.

TOLAPP’S BUSINESS PLAN

A company’s identity tells what the organization is about. Tolapp needs an identity to define

what is important to the company. The mission statement is a tool that can do just that. A mission

statement is a company’s values, purpose and goals. A mission statement guides the actions of

the organization and justifies the organization’s reason for existing (Quick MBA). A mission

statement should:

1. Define what the company is

2. Allow growth

3. Distinguish the company from others

4. Evaluate current activities

5. Stated clearly to be understood by all

The purpose of a mission statement is to give everyone from management, to the employees a

clear sense of direction (Quick MBA).

Tolapp Corporation is trying to go global. It has a good percentage of market shares in home

improvement products and power tools. It is presently located in the United States and Canada.

The company has targeted professional tools users of all users a product line of over 600 tools.

They use the best technologies and manufacturing techniques. They supply to electricians,

gardeners, household and others. The tools are distributed by retailers such as Wal-Mart, Best

Buy and Sears. They will use their profits and ability to develop and produce innovative products

to satisfy the customers’ needs. Taking smart investment risks is based on the industry....