Strategic Plan, Part I: Conceptualizing a Business

Making Memories Studios will define their business in a mission statement and a vision statement, detailing the services offered and the direction they intend to go in the future. Making Memories Studios will define their guiding principles and values taking into consideration culture, social responsibility and ethics. Making Memories Studio will analyze how their vision, mission and values guide them in their strategic direction. And Making Memories Studio will show how they will address customer needs, as well as, how they will achieve competitive advantage in their market.

The mission of a company is the drive that sets them apart to similar companies and identifies the scope of its operations (Pearson & Robinson, 2009). The mission statement for Memories Matters Studios is to provide a fun, and enjoyable photography experience in studio and on location. Memories Matters Studio focuses on providing a one of a kind photo-shoot. To achieve high quality of memories and photos Memories Matters uses a variety of canvases, props and poses on location and in studio. Customers will have the option to display their photos on our customer memory wall, featuring each customer for a year. We promise to be professional, and give our clients a memorial photo shoot by being devoted and committed to them in achieving the memory they want. Our studio will be clean and kid friendly for a relaxed atmosphere for all. A Vision statement asks where the company sees themselves going in the future (Pearson & Robinson, 2009). At Memories Matters Studios our vision is to help you create memories while making memories. Memories that will last a life time and bring you back for generations to come, creating mew memories with your family. Memories you can share and enjoy.

The guiding principles and values that Memories Matters Studio adhere to are that our customers matter, quality of services, privacy store and location. Memories Matters treats each customer with respect, and as...