Bus475

Conceptualizing a Business

Conceptualizing a Business

This organization plans to offer two convenient locations for our customers to workout in meeting their busy schedules. Within five years, the organization will open more locations around the city with the possibility of opening gyms in other cities. This will provide the convenience for our clients to workout in facilities closer to work or home. The New Millennium employees will have personal training certifications qualifying him or her to provide instructions to our clients. Re-certifications will follow state requirements outlined by regulatory agencies. The organization must adapt to the changing needs of our clients.

The vision statement of The New Millennium Gym is to become a major contributor in the fitness service field, to aggressively and ethically increase the membership of each location; and expand by adding five locations within the next five years.

Company Values

1. To give the best possible customer service we can provide.

2. To treat all customers fairly, and with courtesy and respect.

3. To provide honesty and integrity when dealing with the public.

4. To offer assistance wherever it is needed.

5. To set prices at a fair and affordable level in order to provide services to customers of all economic levels.

6. To offer materials in several languages for the different ethnic groups in our community.

7. To work diligently at growing our company in a positive way.

Customer retention, along with the addition of new customers, is one goal the organization should strive for. Word of mouth is the best advertisement for any organization, so devising alternative actions to retain our customers is a top priority.

In conclusion, creating a well-stated mission and vision statement provides an organization the purpose for its existence and the direction it needs to setup long-term goals. The guiding principles allow the organization to consider certain...