Swot Analysi Model

SWOT Analysis Model

Definition of SWOT analysis

History and Background – SOFT & SWOT Analysis

Introduction to SWOT analysis

Overview of SWOT analysis

Aim of a SWOT analysis

How to do a SWOT Analysis

Getting A SWOT analysis used

Critical Success Factors (CSF’s)

To SWOT or not to SWOT

A five step process to an effective SWOT analysis

When to use a BIR as a structured SWOT analysis tool

Possible Strengths in a SWOT Analysis

Possible Weaknesse in a SWOT Analysis

Possible Opportunities in a SWOT Analysis

Possible Threat in a SWOT Analysis

5 common mistakes in doing a SWOT analysis

SWOT Analysis

A SWOT analysis is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. It involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavourable to achieving that objective. SWOT is often used as part of a strategic planning process.

SWOT or TOWS is an acronym for Strengths, Weaknesses, Opportunities, Threats.

There are several ways of graphically representing a SWOT analysis on a matrix or grid. Several versions of a SWOT analysis grid/ matrixare shown on this page – use the one which is best suited to your application and preferred style.

While at first glance this (A SWOT analysis) looks like a simple model and easy to apply, I can say from experience, that to do a SWOT analysis that is both effective and meaningful, requires time and a significant resource. A true SWOT analysis cannot be done effectively by just one person. It requires a team effort. The methodology (SWOT analysis) has the advantage of being used as a ‘quick and dirty’ tool or a comprehensive management tool, more importantly this is not a decision that has to be made in advanced as one can lead to the other. This flexibility is one of the factors that has contributed to its success, along with many believing it is light weight,...